Portfolio & Case Study Framework

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Portfolio & Case Study Framework

Show your work in a way that sells your thinking, not just your visuals.

Download the Portfolio Template Pack (PDF)

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1. Core Portfolio Structure

  • Hero Work
  • Bread-and-Butter Work
  • Exploration / Experiments

2. Case Study Framework

  1. Context: who, what, why?
  2. Problem: what needed fixing?
  3. Approach: how you solved it.
  4. Result: what changed?
  5. Reflection: what you learned.

3. Choosing What to Show

Your portfolio is a filter. Show what attracts the clients you want next.

4. Writing Strong Case Studies

Write like you’re telling a short, smart story — not a résumé.

5. Common Portfolio Mistakes

  • Too many projects
  • No process explained
  • No context around results
  • Too long / too slow
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