Launch Playbooks (Drops, Releases, Campaigns)

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Launch Playbooks: Drops, Releases & Campaigns

A simple, repeatable framework to launch anything — content series, courses, services, merch, whatever your creative brain cooks up.

Download the Launch Pack (PDF)

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1. The 3 Phases of Any Launch

  • Prep Phase
  • Hype Phase
  • Launch Week

2. Prep Phase

  • Define the offer
  • Build landing page
  • Create promo assets
  • Write launch emails
  • Set tracking & analytics

3. Hype Phase

  • Teasers & behind-the-scenes
  • Soft storytelling
  • Waitlist building
  • Social proof preview

4. Launch Week

  • Daily posting
  • Walkthrough demos
  • Q&A content
  • Urgency messaging

5. After the Launch

  • Debrief
  • Collect feedback
  • Refine assets
  • Create “evergreen” versions
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